Incheon Metropolitan City (인천광역시, Mayor Park Chan-dae (박찬대)) announced that it will hold the "2026 AX Management and Marketing Basic and Advanced Training" over two days, July 20 and 22, to strengthen local village enterprises' artificial intelligence transformation (AX, AI Transformation) capabilities and boost their digital marketing competitiveness. Moving away from theory- and certification-focused instruction, the training will be run as a hands-on program that village enterprises can apply directly in the field.
 [코리안투데이] Promotional poster for the 2026 AX Management and Marketing Basic and Advanced Courses. © 김현수 기자 |
Basic and Advanced Courses Divided by Companies' AI Proficiency Level
Customized training will be provided, split into a basic course and an advanced course according to participating companies' level of artificial intelligence (AI) proficiency.
In the basic course, participants will learn fundamental skills needed for business operations, including AI-assisted analysis of the business environment, writing business plans, and producing a corporate image (CI) and brand image (BI).
Advanced Course Offers Hands-On Practice in Content for Expanding Sales Channels and Revenue
The advanced course provides hands-on practice in producing content aimed at genuinely expanding sales channels and increasing revenue, including creating proposals and presentation slides (PPT) and writing detailed marketing landing pages.
This year's program reflects the latest AI technology and is built around hands-on practice so that village enterprises can directly produce their own promotional materials and various documents, while companies that wish to do so will also be given the opportunity to earn related certifications.
"We Will Keep Supporting Enterprises to Build Digital Competitiveness"
Kim Sang-gil (김상길), head of the city's Economic and Industrial Affairs Bureau (경제산업본부), said, "We hope this training becomes an opportunity to strengthen village enterprises' digital capabilities and execution power," adding, "We will continue providing ongoing support so that local village enterprises can respond proactively to the rapidly changing AI environment and build competitiveness."
For further details, inquiries can be made to the Incheon Metropolitan City Village Enterprise Support Center (인천광역시 마을기업지원기관) at 032-766-8313.
[ Reporter Kim Hyun-soo ] incheoneast@thekoreantoday.com
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